Branding, web design, and email design for Kidney Fund
When creating the logo and website for the peer-to- peer donation program of the American Kidney Fund, I used bright colors and heavy pattern to create an easily repeatable pattern that could be carried out through all future materials. The website is the first one I designed using the mobile-first approach, and I found it made a huge difference in the quality of the mobile and tablet views.
Fighting together against kidney disease.
The logo that moves forward
For this project I ended up with several really fun logo/brand concepts, the one that was chosen to build out was the arrow. This collection of shapes forming into a forward moving arrow depicted the ideals of the Kidney Nation program, people coming together to push towards something better.
People first
The triangular pattern that creates the logo works well as a background piece, but one of the primary goals of the website was to get the actual people involved in the project up top. To this effect I let the pattern cut away to reveal photos of the people and stories involved with Kidney Nation, finding a balance between brand feel and client project goals.