In-house art directing and a heck of a lot of pill illustrations.

Print Design

Early on at Blink there was a focus on getting into doctors offices and pharmacies. To this end I created and tested plenty of in-store signage, shipping smaller batches to see which got more favorable results then further concepting off the winners. In addition to consumer facing ads in the offices I also created plenty of doctor-facing materials for conferences and events, as well as sales materials for Blink’s partners.

Iconography and Illustrations

When I arrived at Blink they had very little in the way of visual design. One of the first things I worked on was taking the established illustration style that had been used to launch the brand and defining it in a way that could be used to create new but fitting illustrations. Over the 3+ years at Blink I created countless numbers of icons and illustrations, from small UI elements to patterns for packaging and everything in between.

Videos and Motion

One of the biggest areas of personal growth for me at Blink was in the field of motion graphics. Two primary focuses of Blink advertising are video testimonials and animated ads so I finally had a good reason to consistently use After Effects. I went from being able to create simple transition effects to being very competent in the program. It was also a great opportunity to learn storyboarding for ads, a skill that helps in explain the concepts I’ve created to executive groups.

The rebrand

Brands evolve over time and while I was at Blink I noticed that the brand toolkit was severely lacking. I had added a few patterns and illustrations where I could but it was clear we needed an overhaul in not just visuals but also language and general aesthetic. I was happy to help lead this rebrand, introducing the new red, helping develop the secondary colors, and creating the concept of the magnified pills as a visual language.