Creating an incredibly fun game and brand!

Logo/Brand

This was a new kind of challenge for me, while I’ve made many logos and brands I’ve never designed for something that needed to be so focused on fun. The key goals of the logo were to represent the fun silliness of the game and showcase some of the art style, but it also had to scale down well to sit at the top of the phone game screens. I accomplished this by with a dynamically rotated wordmark, adding chunky outlines and shadows to give it a fun and comic feel, then stacking characters from the game behind the wordmark in a vignette representing the games concept of finding an imposter. The illustration can easily be removed leaving the wordmark as a standalone symbol. I chose the typestyles for the logo after researching 1950s signage and marketing then finding modern fonts that held some of those same visuals.

The colors palette is based on a core system of blue, purple, and red which represent the three roles in the game. Blue is used for the average player, red the imposter, and purple an average player who is helping the imposter, so a mix of the first two. The palette built out around that mostly in the blues and purples with pops of magenta for emphasis. I also added a secondary yellow/purple palette for background elements. For these secondary colors and patterns I pulled from old 1950s patterns and wallpapers.

Characters and Illustration

I went through several styles of characters, searching for something fun and cute that also represented the 1950s time period that the game takes place in. I borrowed from old cartoons of that time but kept everything to basic vector shapes to modernize it. The illustrations were then painted with simple grain brushes to add depth and bring some life to the simple shapes.

Animation

I love bringing in animation to my projects whenever possible and this game is no exception. From the slightly scrolling backgrounds of the game itself to the looping character animations for our instagram posts I was able to bring all the aspects of the game to life.